Ginza
LaVASARA Ginza Honten
Italian with a Japanese touch
Wood-fired pizza and Yonezawa beef bistecca. In Ginza, enjoy Italian dishes paired with Japanese ingredients.
Challenge × Growth
Carving out the world with Japanese culture.
VASARA Holdings Group is a corporate group born in Akihabara in 2008. Through seven companies and eight businesses — kimono rental VASARA, Maidreamin (run by Neo Delight International), the restaurant company full and more — we fill everyone with smiles.
Philosophy
Corporate Philosophy
Purpose
Pioneering the world through Japanese culture,
filling everyone with smiles.
Our everyday is someone else's extraordinary. We make exciting Japanese culture accessible to anyone. Filling people around the world with smiles through refined entertainment and food — that is our reason for being.
Vision
Reviving and creating culture
We refine Japan's world-class culture into forms everyone can enjoy, continually creating new value.
VG-STANDARD 10
- 01Never forget to challenge
- 02Never forget positive thinking
- 03Never forget ownership
- 04Never forget to transform
- 05Never forget pride
- 06Never forget to take action
- 07Never forget high speed
- 08Never forget teamwork
- 09Never forget self-growth
- 10Never forget gratitude and humility
Challenge × Growth
Our VASARA Team Policy is Growth with Challenge to the World. From a single shop in Akihabara — through kimono, food and entertainment — out into the world.
News
Latest News
EventMaidreamin's largest official competition, MOEkawaii ALL☆STAR 2026, begins with more than 800 cast members worldwide; the final is on December 12.Read more
ServiceKimono rental VASARA announces a kimono and yukata package service for hotels and ryokan.Read more
CollaborationKimono rental VASARA joins Asakusa Hanayashiki's Kimono Discount 2026 - free admission in kimono or yukata (Sept 2 - Oct 31).Read more
New StoreMaidreamin Shinjuku grand opening on August 28, with commemorative events and limited-edition goods.Read more
StoreHakozakigu Hojoya, one of Hakata's three great festivals - VASARA Fukuoka Tenjin Nishi-dori extends yukata returns to 10 p.m. during the event.Read more
StoreKimono rental VASARA 'Shinjuku Ekimae' relocates on August 21 — to a larger, more convenient store.Read more
Our Business
Kimono, food, entertainment. Japanese culture to the world.
Kimono, entertainment, food, real estate, dietary supplements, halal food and V-livers. Seven companies and eight businesses, bound by common shareholders, move under one mission.
Scenes
What happens in our stores.
All photos are real stores and real staff. This is the time our guests actually experience.
Maidreamin
From arrival to departure.
At Maidreamin, walking in is called "arrival". From the moment you sit down until you are seen off, the maids take care of you.
VASARA Kimono
From dressing to the streets.
At VASARA Kimono Rental, professionals handle dressing and hair. Arrive empty-handed and walk straight out into the city.
Dining
Filling everyone with smiles through food.
Restaurant brands run by full Co., Ltd. in Ginza, Asakusa, Akihabara and Kanda, each serving its own signature dishes. Every photo shows our actual restaurants and food.
Asakusa
LaVASARA Bettei
Italian in a traditional Japanese house
In a traditional house in Asakusa: pizza and pasta paired with Japanese ingredients such as shiso and Nanko plum, plus A5 Yonezawa beef bistecca.
Akihabara
MEAT WINERY
Dry-aged beef and wine
Beef aged in our in-store aging cabinet, served on a sizzling iron plate, with wines chosen to match.
Asakusa & Kanda
Sakaba Torasuzu
Sake and creative cuisine
Sashimi, creative skewers and fried dishes, enjoyed with sake. Located in Asakusa and Kanda.
Behind the counter
Every day starts with prep.
A day in the life of the staff at full Inc. restaurants. Kitchen and floor alike, every detail is made by hand.
Message
Message from the President
'Pioneering the world through Japanese culture, and filling everyone with smiles.'This is our mission. In the entertainment and cafe businesses, our group companies have built ventures that lead their industries.
The fulfillment of giving your all alongside like-minded colleagues and seeing it through. Together with highly motivated people who want to carve out the future with their own hands and create value that resonates worldwide, we will keep building businesses that send smiles and wonder from Japan to the world.
With colleagues who possess strong decisiveness and a sense of ownership, we aim earnestly for the world. We will further strengthen our people management — our core strength — and take on new fields. Ever higher. We hope you will continue to expect great things from the growth of VASARA Holdings Group.
President & CEOYuichiro Suzuki
History
From one shop in Akihabara to the world.
The complete record of challenge and growth, from our founding in 2008 to today. Tap a year to open the details.
20263 events
- Aug: 'VASARA KIMONO Shinjuku Ekimae' relocated and reopened (Shinjuku 3-31-31, Pegasus-kan 7F)
- Aug: 'Maidreamin Shinjuku' opened in Shinjuku
- Sep: Kimono rental VASARA announced a kimono and yukata package service for hotels and ryokan
202510 events
- Mar: 'Maidreamin Idol Street' renovated
- Apr: Halal wagyu ramen 'Shinjukutei Asakusa Honten' (FC) opened
- May: Apparel brands 'latte latte' and 'latte to' launched
- May: 'La VASARA Cafe&Grill Ginza Honten' opened in Ginza
- May: 'Maidreamin Himitsukichi' renamed 'Maidreamin AKIBA'
- Jun: 'VASARA KIMONO Sendai Ekimae' opened in Sendai as our first store in Tohoku
- Jul: 'VASARA KIMONO Osaka Namba' opened in Namba
- Aug: 'Maidreamin Korea Hongdae' opened in Korea
- Oct: 'VASARA KIMONO Machida' opened as our 10th store in Tokyo
- Dec: 'Maidreamin Ikebukuro Sunshine Street' opened in Ikebukuro
20244 events
- Feb: 'VASARA KIMONO Yokohama Ekimae' opened in Yokohama
- May: V-tuber agency 'Mugendai Promotion' established
- Aug: 'Kanda Torasuzu' opened in Kanda
- Dec: 'VASARA KIMONO Tachikawa Ekimae' opened in Tachikawa
20236 events
- Mar: Second logistics center 'VASARA Kawasaki Center' opened in Kawasaki
- Apr: 'VASARA KIMONO Shibuya' reopened after relocation; 'Maidreamin Akihabara Honten' renovated
- Jun: 'Maidreamin Kokura Aru Aru City' renovated; 'VASARA KIMONO Fukuoka Tenjin' opened
- Jul: 'Maidreamin Thailand Future Park' opened in Bangkok; Design Lab. relocated
- Aug: 'Maidreamin Osu Manekineko-mae' relocated and renovated; 'Arigato Osu' opened; 'La VASARA Bettei' opened in Asakusa
- Dec: 'Maidreamin Sapporo Tanukikoji' opened as our first store in Hokkaido
20223 events
- Mar: 'Maidreamin Thailand Flagship' opened in Bangkok; 'VASARA KIMONO Kawagoe Koedo' opened; 'Heaven's Gate' renovated; 'Osu Akamon-dori' opened
- Apr: 'VASARA KIMONO Ikebukuro' opened; a pop-up store held inside Hotel Gajoen Tokyo (through September)
- Dec: 'VASARA KIMONO Osaka Umeda' and 'Nagoya Ekimae' opened
20213 events
- Aug: Reopened as 'Kurashiki Bikan District Ivy Square'
- Oct: 'VASARA KIMONO Kyoto Ekimae' expanded and renovated
- Dec: New style 'maidreamin HYPER' service launched
20203 events
- Apr: Viewer-participation streaming 'Virtual Maidreamin' launched; sanitation & environment business started
- Jul: 'Maidreamin Thailand Thonglor' opened in Bangkok
- Dec: 'VASARA KIMONO Kawagoe Ekimae' opened in Kawagoe
20197 events
- Mar: 'VASARA KIMONO Asakusa Ekimae' opened in Asakusa
- Apr: 'Torasuzu' opened in Asakusa; VASARA KIMONO home-delivery rental service launched
- Jun: 'Yokohama Minato Mirai' opened; logistics center 'VASARA BASE' opened in Yokohama
- Jul: Maid unit 'QSCS egg' debuted; fireworks-festival pop-up stores (Yurakucho, Tokyo, Shinjuku West) and a LaLaport Tokyo-Bay store opened for a limited time
- Aug: 'Koedo Kawagoe Fireworks Festival' pop-up store opened for a limited time
- Nov: Design Lab. relocated to the 6th floor of the head-office building
- Dec: 'Shinjuku Ekimae' expanded and renovated; party unit 'PARTY MAKER' debuted
20185 events
- Apr: 'VASARA KIMONO Kyoto Ekimae (L'cient)' opened at Kyoto Station Hachijo Exit
- Jul: 'VASARA KIMONO Kanazawa Ekimae' opened in Kanazawa
- Aug: First exhibition of the coming-of-age furisode brand 'Furisode VASARA'; participated in 'Otakuthon' in Vancouver, Canada
- Sep: 'Maidreamin Tenjin Nishi-dori' opened in Hakata, Fukuoka; 'Kanazawa Kenrokuen' opened
- Dec: 'Asakusa Shin-Nakamise-dori' opened in Asakusa
20178 events
- Feb: Participated in Japan's largest FC expo 'Franchise Show'; 'Kurashiki Bikan District' opened in Kurashiki, Okayama
- Mar: Merged the businesses of W Company and Neo Delight International; 'VASARA DEPOT' opened in Akihabara; 'Gion' opened in Kyoto
- Apr: Participated in 'The Middle East Film & Comic Con' in Dubai; 'Kyoto Station Central Gate,' 'Shijo' and 'Shinkyogoku' opened
- May: 'Ise Jingu' opened in Ise
- Jul: 'Kamakura Ekimae' opened; participated in 'Anime Expo' for a second consecutive year; a limited-time store at Busta Shinjuku in partnership with JR East and Sapporo Beer; 'Asakusa Honten' opened
- Oct: 'Maidreamin Honten' renovated
- Nov: 'Osaka Station' opened in Osaka
- Dec: 'Hakata Ekimae' and 'Kichijoji' opened
20168 events
- Jan: VASARA Holdings Co., Ltd. established
- Apr: 'VASARA KIMONO Asakusa' opened in Asakusa (renamed 'Sensoji' the following year)
- May: 'Cafe & Grill La VASARA' opened in Asakusa
- Jul: Capital increased from ¥9M to ¥49M; participated in North America's largest 'Anime Expo' (LA); 'Kamakura' opened
- Aug: 'Maidreamin Kokura Aru Aru City' opened in Kokura, Fukuoka
- Oct: Participated in 'ANI:ME' in Abu Dhabi, UAE; PAM.f Co., Ltd. established
- Nov: 'Sunshine City Prince Hotel' store opened
- Dec: 'Ginza 3-chome' and 'Akihabara' opened
20152 events
- Jan: Participated in filming the Japan Pavilion video for Expo Milano, Italy
- Oct: 'Maidreamin Thailand MBK' opened in Thailand; 'roomlax Cafe' opened in Kamakura
20144 events
- Jan: 'Nakano North Exit' and 'Chuo-dori' opened
- Apr: Maidreamin voice-actor school opened
- Nov: 'Osu Kannon' opened in Nagoya
- Dec: 'Don Quijote Sakae' opened in Nagoya
20133 events
- Mar: 'Osu Manekineko' and 'Sotokanda 1-chome' opened
- Apr: 'Maidreamin Thailand Gateway EKAMAI' opened in Thailand
- Aug: W Company Co., Ltd. established
20122 events
- Jan: 'Maidreamin Namba' opened in Namba, Osaka
- Oct: Local subsidiary established in Bangkok, Thailand
20114 events
- May: 'Nipponbashi Ota Road' opened in Nipponbashi, Osaka
- Jul: Apparel line 'Reamin Tear' launched; capital increased to ¥70M
- Oct: 'Shinjuku East Exit' opened in Shinjuku
- Dec: 'Cyber Cafe ☆ Cyber Izakaya Maidreamin Shibuya' opened in Shibuya
20105 events
- Jan: Maidreamin new uniforms unveiled; 'Akihabara Denki-gai Exit Ekimae' and 'Ikebukuro Sunshine Street' opened
- Apr: Maid unit 'QSCS' debuted
- Jun: Capital increased to ¥50M
- Sep: 'Buta Kaizoku to Sekai no Highball' opened in Shibuya
- Nov: 'LIVE Restaurant Heaven's Gate' opened in Akihabara
20093 events
- Jan: Akihabara office opened
- May: Office relocated; capital increased to ¥30M
- Jul: 'Maidreamin Third' opened (now 'Idol Street')
20084 events
- Mar: Neo Delight International Co., Ltd. established
- Apr: 'Maidreamin Honten' opened in Akihabara
- Aug: Maid unit 'Tinkle HONEY' debuted
- Nov: 'Maidreamin Second' opened in Akihabara (now 'Himitsukichi')
World-class value, built with your own hands.
A challenge alongside colleagues with decisiveness and ownership awaits you here. VASARA Group is always looking for people to work with us.
Contact
Contact
About the VASARA Group, our businesses or careers — please use our contact form via the button below. Please read the privacy policy before sending.
Access
Head Office
Fukuei Akihabara Bldg. 4F (Reception), 5F & 6F, 3-14-3 Sotokanda, Chiyoda-ku, Tokyo 101-0021, Japan
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